Hi I'm Crystal Willis! I'm a trauma survivor and Hollywood Publicist turned Story Alchemist. What that basically means is, I'm a Transformation Life Coach and Brand Strategist. I help visionaries to own their stories, reinvent their lives and create massive income and impact through branding and storytelling.
I'm obsessed with the power of story to transform lives and create massive impact. In an effort to heal my own life after depression and divorce, I went from years and years of therapy to diving deep into personal development and transformational mastery. I began to realize that the power of story to re-frame my negative beliefs, has incredible similarities to the work I do as a media maven, journalist and publicist. We tell stories, and it is the power of my own personal stories and telling them in a more empowering way that helped me to garner the same level of media attention (impact) as my celebrity clients.
While I've had my clients and past projects featured in outlets like USA Today, GQ, Forbes, Los Angeles Times and many more, what's even more interesting is that I've learned to turn my own stories to gold. I've been able to have my own traumas and triumphs featured in outlets like Marie Claire Magazine, PBS, Salon.com, Sheen Magazine, Medium, Live Action News and several others, while building and monetizing a personal brand centered on impact.