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Learn how to BOOST YOUR BRAND IMAGE using the advanced techniques of a PROFESSIONAL PUBLICIST in this four week live training, Media Magnet Accelerator!

In this four week video training course, you'll learn the inside secrets of professional media relations taught by a bonafied Hollywood Publicist, so you can learn how to pitch the press and land media coverage for yourself (or your clients!)

Includes a ton of resources, examples and templates!

Become a media magnet, even if you're not a celebrity (yet!)

Building your brand through media relations can help you increase your level of expert authority in your field, get featured in the news, attract customers/fans, make greater levels of income, create brand recognition and expand your reach using authentic storytelling!

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I'm Crystal Willis!

I'm sure you're here because you KNOW you are destined for GREATNESS, but you also know that hiring a full-time publicist ( or going to college for a Communications Degree) is expensive, and having real hands-on knowledge taught by a real professional, in a SHORT period of time.... could be a game changer for you and your business. I suppose you'd like to know what on earth makes me qualified to teach a friggin' course on media relations...?

While every publicist has her own methods, and I'd never say that I know it ALL...I do know a FEW things...

I'm a former Fortune 500 corporate publicist for a major record label, and in 2017, I founded a Los Angeles-based marketing and public relations firm, specializing in entertainment, lifestyle and entrepreneurs. I've worked in Marketing for nearly two decades in the Entertainment Industry, and have specialized in Public & Media Relations for 11 of those years. I possess a Bachelor of Science Degree in Business Management & Marketing, and an Associate Degree in Liberal Arts. I also studied Music Business Management for two years at Berklee College of Music in Boston, MA.

I've secured media coverage for celebrities (I won't name drop but you can check my receipts on LinkedIn), corporations and entrepreneurs in major outlets such as: Essence, Forbes, Marie Claire Magazine, EURWeb, USA Today, Fox, KTLA, Hollywood Reporter and many more! I've wrangled media and talent for major award shows and festivals, I've coordinated television and radio appearances for countless celebrities.

I realized the TRUE power of media relations, when I was able to get my OWN stories featured, even though I'm not even close to a celebrity! My own stories have been featured in media such as Marie Claire Magazine, Sheen Magazine,, PBS, Live Action News, Daily Signal, VoyageLA, ShoutoutLA, Medium and more! I've also been on national cable television and have had media outlets to request to film documentaries about my life, and even featured on a Billboard campaign. I share this to give you an example of the POWER of media relations.

All that said, I'm excited to package my expertise and bestow this knowledge upon you so that we can RISE TOGETHER!

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In this four week course, you'll learn:

MODULE 1: IMAGE - How to refine your image, biography, media kit, write a press release, and craft a winning pitch! (This course is also great for Publicists who want to improve their skills!)

MODULE 2: TARGETING - My ninja methods for researching and targeting the RIGHT media so your story has a better chance at getting FEATURED! Plus, how to build relationships with media that last!

MODULE 3: PITCHING - Learn how to pitch, when to pitch, and the secret DO's and DON'Ts told to me directly by major media journalists! Plus, I'll share tips on editorial calendar dates and the best lead times.

MODULE 4: FOLLOW UP - Learn the art of follow up, what to do AFTER you land coverage to help leverage your exposure and help you land more press! Plus we'll talk about paid features, advertising and more.

Private Facebook Group for Media Magnet Accelerator: Network, and receive feedback and accountability from me and your professional peers!

LIFETIME ACCESS to all recorded course material and Q&A's, handouts, templates, and any future modules added...FOR LIFE!


Access the Training Now For Just $1497

(3 Month and 6 Month Payment Options Available)

Who's This Training For?

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Creators & Artists

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Publicists & Journalists

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Entrepreneurs & Executives

This course is for you if:

You're ready to play a BIGGER game and increase your visibility using the power of media relations and brand storytelling.

You're serious about investing in yourself and your business, and you want to learn the essential hands-on skills of seeking and securing newspaper articles, television appearances, blog write ups, news media coverage and maximize your red-carpet press appearances.

You're a beginner at pitching, or just a few years into your media relations journey.

You're committed to doing the work, learning how professional media teams spread the news for celebrities, brands, corporations, major and independent artists, executives, film festivals, non-profits, entrepreneurs and public figures. I've worked as both a publicist and a media journalist and site editor.

Ps. This is a safe space to learn, and all ages, races, genders, sexual orientations, are welcome without judgement.

Private Facebook Group

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After enrolling below, you'll receive instant access to your video training modules, and the private Media Magnet Accelerator Facebook Group. This will be a private community for professionals in the course to connect, network, receive encouragement and feedback, plus, I'll be dropping occasional bonus gems!

I'm excited to see you in there! If you're enrolling now, I want you to be very intentional about this moment, give this your all and know that you're worthy of investing in.

Love, Crystal!



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